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What's the value of the Internet to the Australian economy? We wanted to answer this question and asked some economists to figure it out.

This is the story of what they found.

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HOW BUSINESSES ARE BENEFITING FROM THE INTERNET

Aussie Farmers Direct

Using the internet to deliver specialised products on demand
Aussie Farmers Direct is using the Internet to build new markets for regional businesses. It delivers a broad range of produce fresh from the farm to households via an online ordering system within 24 hours. Building on these efficiencies, Aussie Farmers Direct has been able to grow their revenue by 157% year on year and has expanded to 175 franchises Australia-wide. Their Internet-based business model has set them apart from competitors and will facilitate their continued growth in the form of new franchises, more sales, an increased number of home delivery routes and access to international markets.

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ABOUT US


Deloitte Access Economics is Australia’s pre-eminent economics advisory practice and a member of Deloitte’s global economics group. Its team is the nation’s leader in policy, regulatory and strategic advisory, as well as forecasting and modelling services that provide detailed business insights ranging across sectors and regions. The economists behind the report presented here are Ric Simes, Michael Thomas and Jennie Cassidy.

Google's search technologies connect millions of people around the world with information every day and our targeted advertising program provides businesses of all sizes with measurable results. Our Sydney office is a central hub for Google in developing innovative products. In March of 2011, in collaboration with MYOB we launched 'Getting Aussie Business Online', an initiative to give free websites to all Australian businesses.

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