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What's the value of the Internet to the Australian economy? We wanted to answer this question and asked some economists to figure it out.

This is the story of what they found.

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But where is this growth going to come from? Economists are basing their predictions on certain factors such as the investment in the infrastructure that supports the Internet, such as the continued rollout out of the National Broadband Network which will connect more Australians, governments and business at higher speeds, allowing them all to make better use of the Internet.

Other factors include the speed of uptake of new technologies that provide access to the Internet, the development of new applications such as social media sites, an increase in businesses and governments using the Internet to connect with the world, and households incorporating the Internet more into their daily lives and purchase behaviours.

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ABOUT US


Deloitte Access Economics is Australia’s pre-eminent economics advisory practice and a member of Deloitte’s global economics group. Its team is the nation’s leader in policy, regulatory and strategic advisory, as well as forecasting and modelling services that provide detailed business insights ranging across sectors and regions. The economists behind the report presented here are Ric Simes, Michael Thomas and Jennie Cassidy.

Google's search technologies connect millions of people around the world with information every day and our targeted advertising program provides businesses of all sizes with measurable results. Our Sydney office is a central hub for Google in developing innovative products. In March of 2011, in collaboration with MYOB we launched 'Getting Aussie Business Online', an initiative to give free websites to all Australian businesses.

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