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What's the value of the Internet to the Australian economy? We wanted to answer this question and asked some economists to figure it out.

This is the story of what they found.

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THE INVISIBLE INVOICE

A $50 billion direct contribution to the Australian GDP sounds impressive but it doesn't fully take into account wider economic benefits to households facilitated by the use of Internet.

Looking first at businesses, the economists looked at a variety of factors to measure the Internet's contribution to their productivity. For example, they considered the reduced costs of using the Internet for key business activities such as finding and buying supplies, producing and delivering goods and services, and engaging with customers. All of this is worth around $27 billion annually and it flows through to consumers in the form of lower prices and better products and services.

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ABOUT US


Deloitte Access Economics is Australia’s pre-eminent economics advisory practice and a member of Deloitte’s global economics group. Its team is the nation’s leader in policy, regulatory and strategic advisory, as well as forecasting and modelling services that provide detailed business insights ranging across sectors and regions. The economists behind the report presented here are Ric Simes, Michael Thomas and Jennie Cassidy.

Google's search technologies connect millions of people around the world with information every day and our targeted advertising program provides businesses of all sizes with measurable results. Our Sydney office is a central hub for Google in developing innovative products. In March of 2011, in collaboration with MYOB we launched 'Getting Aussie Business Online', an initiative to give free websites to all Australian businesses.

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